Form Autoresponders
The form part of the autoresponder is the what appears on the website. On most web sites you'll see a section where they request a name and email address etc to join a newsletter or request a demo etc. That is the form that collects the information for the autoresponder.
You design the autoresponder form in accordance with the information you require. This must obviously include the name and email address and any other pertinent information you require. Once you have the email address you can send either a single email reply or sequential emails scheduled for sending at regular intervals from the first contact.
The type of online business you have determines to a large extent the kind of information you can request. If you are in business dealing with other businesses online then details such as the company name, title and position of the contact would be desirable information to store. However if you are selling an ebook few visitors to your website would be prepared to leave much more than an email address and first name.
Email autoresponder software is designed to collect data from these forms and auto respond to them. However there is large variations in how different programs deal with these forms. In order to process the data it has to be in a format that the autoresponder software understands ie the field where the visitor enters their email address will be recognized by the software by a particular name eg "email". With some autoresponder scripts and software the fields that you can have on a form are limited and set, with others you have ample extra fields eg field1 to field50 and you assign values to each field that you wish to use. Eg Field1 might be the company name, field2 the country etc. Reply Focus is designed to process any data you wish to collect. You designate names for the fields and the software produces the relevant form which you place on your website.