Email Campaigns
If you have a customer list and are not using email campaigns as part of your online marketing strategy there are great benefits to be had by doing so. Email marketing campaigns can provide a rich revenue stream if done correctly. Newsletter and e-mail campaigns are a very successful means of maintaining contact with existing clients, recruiting new ones, converting visitors into customers and existing customers into repeat buyers. It has well known that people require repeated prompts to action before parting with their money and emails provide a medium of constant subtle reminders of what's on offer.
Generally email marketing campaigns consist of a series of advertising messages scheduled for online delivery at regular intervals. To create and manage email campaigns manually requires time knowledge and resources beyond that available to many small businesses. However automating the process opens up a world of opportunity.
With a complete email marketing system like Reply Focus all you need to do is create the content once, and leave the software running in the background handling the ongoing repetitive tasks. The web form component handles the collection of data on your web site. The script handles the transfer of the data from your web site to your mailing list and the auto responder auto replies to incoming email, creates and customizes the messages in HTML or text and sends out personalized emails on schedule. A time trigger is pretty standard in auto responders but not all offer the date triggering facility especially useful where a campaign is required to complement an upcoming event.
The Reply Focus autoresponder enables you to target campaigns to selected email addresses from your mailing list and mix and match contacts to campaigns. Superior contact information handling facilitates segmentation of your mailing list into specific sections for targeted email marketing.